The must-read business book about how the next generation of the internet will change the way we work and live.

Web3 The Book

Introducing the new book from entrepreneur and FTSE100 Non-Executive Director GC Cooke about how Web3 will reshape business and society. 

In the first book on this subject from an established business leader, ‘The End of Business as Usual’ will educate readers about the potential of Web3 for businesses and society.

The internet (web1 and web2) has already changed almost every moment of our daily lives - from how we communicate with each other, how we travel, how we find and buy things to how we do our work.

The next generation of the internet (web3 and web4) will entirely change how we come together to create products, content and services, our economies and even governance structures – the so-called Supply-Side Revolution.

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Image of the book Web3: The End of Business as Usual. How the next generation of the internet will change the way we work and live.

“Web3 – The End of Business As Usual is essential reading for any business leader who wants to understand how web3 is going to transform their company.  It sets out the business strategy implications of the rise of web3 in straightforward, jargon-free English and makes a clear case for the transformative impact that it’s going to have on business and society.”

Dame Carolyn McCall, Chief Executive, ITV

‘Web3 - The End of Business as Usual is a clear exposition of the fundamentals of the shift to Web3.  It’s an essential primer for anyone who wants to learn more about what this technology is going to mean for them, their jobs or their business.”

Azeem Azhar, Founder, Exponential View

About the Author

GC Cooke has been developing internet-based products for the last 20 years. After studying Politics and Economics at Newcastle University, he joined Google in 2005 as one of the earliest European employees working on the Google Ad Platform and Google Analytics.

After Google, he founded Qubit, a leading SaaS company in the e-commerce space, providing AI personalized shopping recommendations to over one billion users per month across more than 300 leading brands such as Louis Vuitton, Estée Lauder and TK Maxx. He sold Qubit to Coveo Solutions in 2021 shortly before going public on the Toronto Stock Exchange (TSX) and remains a strategic advisor at Coveo. He is also a non-executive director of ITV plc where he supports ITV with their digital strategy.

GC Cooke is currently focused on a number of web3 projects in music publishing, real-time blockchain data mining and crypto asset management.